Drivers underlying the need for a new location vary considerably and are often multi-faceted. These drivers must be clearly understood and prioritized by the combined Client and WDGC Project Team to ensure alignment on project objectives through a business location analysis.

Rationale for seeking a new location may include: cost reduction, efficiency increase, market expansion, growth flexibility, competitive advantage gains, workforce availability and quality improvement, organizational/process transformation achievement, infrastructure enhancements, among others.

Location strategy involves a big-picture view of a client’s global (or sometimes regional /national) geographic deployment, ensuring maximum alignment of the operation’s most critical strategic objectives with the enterprise-wide real estate portfolio. With a business location analysis from WDG Consulting, you can make the best site decisions for your company.

Geographic Alignment of Business Objectives

  • Business Strategy
  • Marketing Planning
  • Operations / Supply Chain
  • HR Strategy / Workforce Plan
  • Tax and Finance
  • Corporate Real Estate

The blueprint for corporate location strategy charts how geographic deployment best supports the attainment of key business objectives. Optimum solutions will respond to the following questions:

  • Does the facilities portfolio align with business expansion/constriction plans?
  • What is the ideal number and sizing of facilities for the business?
  • What are the best and least performing facilities in the enterprise, as measured by operational benchmarks, business costs, human resources, risk potential, vendor and customer access, real estate quality and flexibility?
  • What are the most and least favorable characteristics of each facility?
  • Which facilities should be considered for expansion, downsizing, or status quo?
  • What geographies (e.g., countries, regions, cities, etc.) should comprise priorities for new (greenfield) locations?
  • What are the key criteria (e.g., location, human resources, real estate, and other) for siting the new facility?
  • What are the impacts of expansion or consolidation on operations, one-time and recurring costs, employee retention/attrition, and real estate disposition?
  • Which business units should be represented on cross-functional teams to oversee execution of location strategy?
  • What are the communications and deliverables protocols?
  • Who should be responsible for coordinating the client team?

We're Here to Help

WDGC stands ready to guide you through the alignment process to ensure that the overall site selection process advances your business objectives. Our role is flexible, we can either lead to the study team or provide selected expertise (e.g., labor market metrics) as a dedicated team member.