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Katie S.
Burdorf directs branding, positioning, and
marketing for Wadley Donovan Gutshaw Consulting’s global
site selection practice. Katie has a 35 year track record in
location consulting. Before joining WDG Consulting in the
early 1990s, she held consulting positions at three
location advisory firms.
At WDGC, Katie’s responsibilities extend beyond
marketing. She also assumes prime responsibility for
selected account relations, interfaces with clients for
feedback on service improvement, participates on consulting
projects by obtaining customized information on areas from
field contacts, provides market intelligence to help WDG
Consulting maintain a leadership edge, and ensures that all
clients are receiving service beyond expectations. In
addition, she guides WDG Consulting clients into
transitioning other advisory services from strategic
alliance partners.
Katie developed her expertise in the trenches of project
consulting. In fact, a portion of her time is still expended
on location advisory projects--to still keep abreast of the
latest trends. Among companies that have been advised by
Katie Burdorf are ADP, Blue Shield of CA, Apria Health
Insurance, The Children's Place, Diamond Credit Union,
Metcar (carbon graphite products), Indo-MIM (precision
metals), Oriental Trading, St. Nersess Seminary, Target,
American Express, and Wickes Lumber.
Ms. Burdorf attended MacMurray College and Seton Hall
University. She is a 33+ year member in the industry's
premier trade/professional organization, CoreNet Global.
A former member of the Strategic Leadership Forum's NYC
Chapter, IEDC (International Economic Development Council),
and Southern Economic Development Council (SEDC). Within CoreNet
Global she is a past 12-year board member of the New York
City Chapter and a past 3-year board member of the New
Jersey Chapter.
Ms. Burdorf has authored articles for Business Week,
The Corporate Real Estate Executive and Call
Center Solutions and taught courses on business location
at the Institute for Corporate Real Estate and the
University of Georgia. She has also been a featured speaker
at CoreNet Global, NAIOP, IEDC, as well as various state
economic development conferences. Her topics focus on
corporate location decision-making, leadership, site
selection
and economic development issues. Ms. Burdorf
received a Leadership Recognition Award from the NJ Chapter
of CoreNet Global and a Chapter Foundation Award from
the organization’s Tri-State Chapters.
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